Why use professional product photography?
When you are busy promoting your business online, the temptation to use ‘happy snaps’ direct from your phone or tablet can be easy enough to give in to. Ironically, you’ll actually end up wasting far more time in the entire process.
Here are the top reasons to turn to professional product photography today.
To protect your brand reputation
Have you ever jumped online to check out a company’s website or social media channel/s, only to find the content severely lacking? Assuredly, tacky photos, poor layout and general user experience design (UX) issues will have you clicking away in seconds! Don’t make the fatal mistake of using imagery that screams ‘amateur’. You bet your bottom dollar (literally) that this will mean fewer leads and a seriously depleted rate of conversions overall.
For strong visual content marketing
Did you know that 32 percent of marketers say visual images are the most important form of content for their business*? Delivering a strong message is based on how well you ‘own your product’s story’. Professional product photographers have years of knowledge, meaning they get the right angles, formats and more – to present consumers with the best visual representation of what they are about to purchase. This leads to increased reach, engagement and sales.
As an indispensable sales tool
Don’t make the mistake in thinking that professional product photography is an expendable cost – it’s an indispensable tool in fostering a prime position in consumer’s ‘hearts and minds’. Not only that, optimised photos can help your website and socials perform better in Google’s search results. Plus, they can be used creatively both online and off as a compliment to a variety of marketing campaigns.
So, step away from your device’s photo gallery! It’s never a great idea to cut corners and your business will suffer accordingly. Invest in your brand, your business and its overall visual representation today.