A shiny trinket dedicated to one’s love, a handsome watch that drips prestige, a diamond tiara worn by some lesser-known royal figure… what do all these things have in common? Well, no matter the price tag, design or origin…you’ll understand that if it’s jewellery that you dealing with … it’s presentation that is paramount!
This is because the act of buying jewellery evokes an acute emotional response in your consumer. People don’t set out to buy precious goods in the same way they go to the corner shop for a carton of milk! Many desire their own wearable status symbol. Or, they are looking to purchase something ripe with meaning, ie. as a sentimental gift.
For someone to buy your jewellery they will need to feel 100 percent confident in the quality you have to offer. Beyond this, they should be practically unable to contain their lust over the sheer beauty of your product. This means capturing your pieces in high definition, with the correct exposure and composition and enhanced by the right setting/s. Simply put, via the expertise of a commercial jewellery photographer.
Hiring a talented and knowledgeable professional to provide the obligatory gloss on your marketing collateral is always an astute investment when you own and/or operate a jewellery brand. This applies to small-scale operations through to established, well-known retailers. So whether you are a Sunday market-stall holder, or Sotheby’s itself – there’s a critical need to get your imagery just right.
Only through specialised product photography..and nothing less… will you be able to produce quality visual aids. This means images that spell authority, authenticity and foster genuine excitement…exactly the kind that produces increased views and shares on social media. This equals the perfect scenario to drive a flood of sales….happy days for your cash flow and continued growth as a commercial enterprise!